Corporate film – when creating a corporate film, we try, first of all, to inspire confidence among clients and employees of this company. Production of corporate film gives us an effective means of communicating with our customers.
Interested in information, viewers of our film should be prepared to spend more than five minutes of time watching it, which obliges us to make the film interesting for the target audience, and therefore effective.
Often, customers want to see in their video laudatory odes: “we are a dynamically developing company, which occupies a leading position in the market, has won many awards …” and the like. Such phrases do not impress either potential business partners, investors (who love specifics), or ordinary viewers.
A corporate film is not science fiction, and if the company has not accumulated interesting facts about which one can and must be told, then it is not worth making a corporate film just to make it just. Firstly, it will not be interesting to anyone other than the management of the company, and, secondly, the shooting of video films requires considerable financial investments.